VIDEO DIRECTION
JOY WOMEN'S SKI
Independently developed the initial art direction for the Joy Women’s Ski video. Created detailed storyboards and a comprehensive shot list to guide production. Led the video direction and handled all aspects of post-production editing to deliver the final film.
INDIAN WELLS BRAND AND TENNIS
Personally selected by the Chief Creative Officer to lead the motion and video identity strategy for our largest division. Developed and designed a comprehensive creative deck, which was presented to the CEO and approved for the Indian Wells shoot. This direction has since been adopted across all racquet category shoots throughout the year.
PRO PADEL SHOOT
Following the success of the Indian Wells shoot, I was invited to lead content capture at the Barcelona Pro Padel event. There, I produced athlete, brand, and product content in line with the visual guidelines I had established across the business. In addition to gathering footage for our upcoming Padel brand video, I also led the capture of our Silo Campaign for the Extreme line, featuring our top athlete.
JUNIOR SKI SHOOT
Led the Junior Campaign by independently developing a storyboard and creative vision inspired by Wes Anderson's Moonrise Kingdom.
